From shahrukh khan to Tamannaah Bhatiya why every celebrity needs second business?
In early Bollywood days , acting was considered as a lifelong carrier... Actors were only doing acting for rest of their lives.. but now reality is very different..
From big Bollywood stars to television actors and digital creators .. celebrities are no longer relying on films or shows .they are investing in startups, business and brands .
Second business are no longer luxury - they are necessity;
In the industry known for uncertainty second business are no longer luxury , they are necessity for every celebrity to servive.
It takes only a one good Friday to make you star .. and a one good flop or one controversy to slow down your carrier.. thousands of new commers fails to servive and even earn bread for them . This is the biter reality..
From frame to fortune: Actors are investing beyond Films:
Celebrities are increasingly moving towards investing beyond Films industry. That gives them the safe and secure future because of Bollywood's uncertainty.
Major reasons for investing beyond Films:
- Uncertainty in film carrier
- Shorter acting career (specially for women)
- Very high compitition
- To meet their big expenses
- Financial security
- Brand power
- Global exposure
Hear are some key ways actors are investing beyond Films:
- Real estate investment
- Business ventures
- Startups
- Tech and AI
- Brand Endorsement
- Production company
- Self funding project
Big Bollywood stars who built successful business:
Shahrukh Khan: Red Chilli Entertainment &KKR
Shahrukh Khan is one of the most successful star of Bollywood. Mr. King Khan is not only ,"Dilo k Badshah" he is also a mindful and prectical business man .
Red Chilli Entertainment owned by Shahrukh Khan is one of the big Vfx and Production companies.
KKR (Kolkata knight riders) is also one of the most powerful cricket franchises .
Dipika Padukone: 82 E & startups investment
Dipika Padukone is co-founder of a self -care brand call 82 E . She is also found KA enterprise with which she is investing in different startups .
Dipika Padukone also launched her clothing brand "All About U" in partnership with Myntra . They focus to make stylish yet comfortable clothes for women.
Rhea Chakraborty: Fashion lael Chepter 2
Rhea Chakraborty starts her fashion label and her podcast with the same name Chepter 2 with his brother.which represent the new Chepter in Rhea's life . A New start over .
In her podcast named Chepter 2 she invites people who stood again from their fall and rise again . Her products is a plateform for fresh conversation , exploring new beginnings.
Shraddha Kapoor: Palmonas and MyGlamm
Shraddha Kapoor invest in MyGlamm in 2021 which is a beauty and personal care brand. She also became the Brand Ambassador of MyGlamm.
Shraddha Kapoor is also co -founder of jwellery company Palmonas.the company provides affordable and long lasting jwellery to everyday people.
Shraddha Kapoor also invited in companies like Bellacasa and shunya.
Hrithik Roshan: HRX and Cure.fit
Hrithik Roshan despite being a superhero in movies also a founder of HRX a fitness brand . Where the idea was to help youngsters in fitness.
Hrithik Roshan also invested in Cure.fit a health and wellness startup .
He is also a part of a Production house "Filmeskraft Production" the production house gave film like Koi mil Gaya...
Salman Khan:Being Human
Salman Khan is always on limelight not only because of his successfully filmy carrier but also for his cheriteble couse .Bhai jaan founded Being Human in year 2007 .
Being Human is one of the most famous clothing brand not only in india but world wide also .
Salman Khan also owns a chain of Gyms -Sk27 .. and a personal care and grooming brand Fresh . Which is a brand of fragrance for men .
Alia Bhatt Kapoor: Ed-a-Mamma
Patakha kudi Alia Bhatt proved her all trollers who keep saying that she is dumb by launching her sustainable children clothing brand Ed-a-Mamma in 2020.
Despite doing very well in films she also founded her own Production house called "External Sunshine Production" the company's first OTT film was Darlings.
Apart from that Alia Bhatt also invested in companies like Nykaa and phool.
Katrina Kaif Kaushal : Kay Beauty
Katrina Kaif sets an example of not being from the filmy background but stayed in millions of hearts . When she came she didn't even know Hindi language but now she is in list of top A listed actress..
Katrina her beauty brand Kay Beauty in 2019 in collaboration with Nykaa. She also has a stake in NyKaa.
Actors know the they are Brand:
Today's actors know that their fan going to follow them blindly... What they eat , what they wear , where they go every thing is a benchmark..
Salman Khan wears his own brand Being Human's cloths to creat a brand value... Half of his fans buy his clothes because Salman Khan once wear it ... So it's a luxurious thing for his fans..
Actors face is giving them half of the sells . And they take full advantage of it .we All know the social media strength now days.
Celebrities who has millions of fans they even don't need marketing agencies ..They use their social media platform and promote their brand.